The Small Retailer’s Survival Manual

In this tenth and final part of a series of articles about how to survive as a small retailer, I will summarize the main points from the articles and have a look at what the future holds.

Retailing is one of the toughest businesses there is. The reason is that, although trade may be steady, it is a low margin business. This means you work long and hard for little reward. You are in a market where the customers are very knowledgeable about the products they are buying and the have a preset idea of what range of price they are prepared to pay. You are in a business where “the big order” never comes. All you can do is grow your business steadily and hope that a superstore doesn’t open over the road and steal your customers. If you seriously struggling as a small retailer, the first thing to ask yourself is “am I ready for the fight?”. If you have doubts, it may be time to quit right now. On the other hand if you are up for it, by working to your strengths as a small retailer and by hanging in there, the rewards may be better than you imagined.

Some people bemoan the demise of small stores and blame the large chains for their downfall. Superficially this is true, but this is like Yahoo! blaming Google for its downfall (should it ever happen) or radio stations blaming television for losing audience and advertising revenue. I suspect that few of the people who want small stores kept as museums would be prepared to support them by buying goods from them if they are given the choice of better value for money in a chain store over the road. So get real. Forget blaming the opposition. You need to do this for yourself. You never know, you

may one day expand your business into a large chain yourself – and then the little guys may all blame you!

If you are struggling as a small retailer then the most obvious thing you need to do is to change what you do. Some changes may be low cost and easy, others may require you to invest in the business and will mean a lot of effort and commitment. The key thing is to compete with other stores by working

to your strengths. The greatest strength a small local retailer has is that it is small and local. Large chains cannot be small and, although an individual branch is local, it’s primary focus is to the company and not the community it serves. Large chains will never be good at buying local products. Fragmenting buying power from localities is a contradiction of the way large chains are structured. They buy in bulk for a large customer base spread over large areas – that is why their prices are competitive. On the other hand, a small retailer can forge links with local producers. There may be a factory down the road that makes toy cars (OK then, a factory down the road that imports and packs toy cars that are nowadays made in China). You may also have a local dairy that sends their milk to a large store chain but may be happy to sell you a few pints each day. Explore your locality – you may be surprised at what you discover, and the bargains that you can negotiate by going straight to the source rather than through a wholesaler. Offering your customers local products is a good way of demonstrating one of your greatest strengths and having your own unique selling point (USP). You may even be first in the queue for new product trials. This will give your store a very specific and potent USP.

Max International Business Scam – Are We All Being Taken

If you look around all over the internet, there has been really a lot of hype around the Max International business in the last year or so. However, is all the buzz and hype with it and MaxGXL really worth it and is this a legitimate opportunity or just a scam?

OK, so starting at the beginning, what is the Max International Business all about and

All of which sounds excellent, but lets take a closer look at the Max International product line and what they specifically sell. The main product is MaxGXL and that contains glutathione, which aides and improves energy levels, detoxifies your body, and boosts your natural immune system.

Now, take a look at the Max International compensation plan. Overall, it has nine key tiers of payout, to include: retail profits, preferred customer commissions, FastTrack commissions, team commissions, 7 level matching bonus, bonuses for ranks advancement, a global bonus pool, and a bonus car program. Overall, at the core though, it really looks like a pretty normal network marketing opportunity pay plan.

Is Max International really just a scam? No, not at all. It seems to be an up and coming company with a very distinct product line and a good payout plan for its distributors.

But, as is the case with any MLM opportunity, the real deal for the Max International business will be the marketing that its distributors do. That really is the way things become successful, even if they have the latest and greatest products and the best compensation plan.

If you are a Max International business builder, I highly suggest you learn how to effectively market either the business or product in order to be really successful. Learn something like pay per click marketing, electronic magazine ads, or video marketing. This is what creates prospects, leads and downlines.

If you would like to learn more about building your Max International business, read below and click on the link for more information.

Music retail market

I know the title of this essay looks a tiny bit weird but stick with me and I’m going to explain all. In this post you will learn the no1 way you can increase your fan base and build a successful music career…starting at this time.

After I stopped listening to Music promoting Gurus who had not done anything in the music game and started to follow and learn ninja skills from folk who were actually making millions of greenbacks online, everything became far easier.

Now all I do is copy what these fellows do to make so much cash then transfer it to my music.

So here they are , the top two things musicians can find out about marketing from the old school web marketers…

Free Traffic is Best.

For the music marketeer you truly want to be going after a free traffic model in your business. The cause of this is that most indie music artists are on a restricted budget and if you are spending cash everyday on advertising you may probably go out of business.

the right way I know to get free traffic to your site is to post a video to YouTube everyday of your group covering a current chart hit. If you keep at this it’s guaranteed free traffic for life!

If you believe your band is rubbish?

I find the reason lots of bands and artists fail to make any headway in their career is they do not trust in their own music and think that there’s no way on earth that they could ever make it in the business compared to other artists like lady Gaga and such.

But if you’re rubbish that’s OK, just fess up because i have a secret sauce you can add to your music which may leave you 10 times before most other artist if you just implement it every day.

The technique goes like this….

So the simplest way to become great in music is to spend half an hour each day writing new stuff. I’m going into the bathroom with my iPhone and get the ideas down on tape without editing anything out. I just sing and play whatever on earth is in my head and set my iPhone timer to half and hour in order that I do not have to keep consistently taking a look at my watch.

Doing this I have more songs than I know what to do with and after a month I am able to really notice that the standard of my music is much better than when I started.

It’s cheesy but I believe each great singer or guitar player started being rubbish and because they practiced every day they where in a position to bring the standard of their stuff up to standard.

Final thoughts.

I could go on all day about these new music selling strategies but I need to finish this articles here. The important thing you should take away from this is that you’ve got to become a student of selling and work on your promotions each day.