The success of franchising business in the Philippines didnt only contribute to the growth of the sector, but also the growth of the Philippine economy due to its demand among the wealthy as well as the average Filipino.
Franchise Businesses Today
Unlike in the past in which most franchise business in the Philippines were large businesses such as convenient stores and fast-food restaurants, most franchise businesses in todays market are small businesses such as food-carts and food-stall businesses.
Other than its relatively smaller size compared to convenient stores and restaurants, food-cart and food-stall businesses can also offer a relatively lesser expensive franchising cost, in which according to many business experts in the Philippines today, can go as low as 20,000 Philippine Pesos a franchise.
Because of its affordability, food-cart and food-stall businesses quickly became popular and in-demand in the Philippine market, in which many business experts have said, had largely contributed to the growth and success of the franchise industry in the Philippines.
Contribution to the Economic Growth of the Philippines
The growth of the franchise industry had also contributed to the growth of the Philippine economy, according to the PFA or the Philippine Franchise Association which is the pioneer and biggest franchise association in the Philippines. It is the voluntary self-regulating governing body for franchising in the country with 180 franchisors and allied members nationwide.
According to the PFA, due to the popularity of food-cart and food-stall businesses, the number of Franchising business Philippines in the country had significantly grown from 50 in the 1990s to over a thousand today.
This growth had also reflected on the growth of the Philippine economy. According to them, the massive growth of the franchise industry had created thousands of enterprises and generation of hundreds of thousands of jobs, making franchising an important tool in the countrys economic growth.
Other contribution include the entry into the international market of Filipino brands and concepts, development of the Fair Franchising Standards, which ensures just and mutually beneficial business dealings between franchisor and franchisee, and the growth of the Philippines as the franchise hub of Asia when it comes to the development of franchise concepts.
Franchise businesses, according to many business experts, had also become a popular solution to poverty, in which many Filipinos had invested in acquiring a franchise of a small food-cart business so as to secure their future and the future of their family.
The government had also used franchise businesses as their solution for OFWs or Overseas Filipino Workers who chose to stay in the Philippines with their family rather than to work abroad.