Source & Sell Agriculture Products- Why Enrol On A B2b Marketplace

More Buy Offers, More Suppliers to choose from-
A comprehensive b2b marketplace is a collection of buyers and agriculture manufacturers from around the world. Since, there are a substantial number of verified buyers and agriculture supplier- the corresponding number of buy offers and count of reliable suppliers is more too. This ensures that no matter what your buy requirement, quantity required, global markets you wish to trade in, or expected profit margin, you will always find a potential trading partner who matches all these criteria. Thus, the chance of zeroing in on a business opportunity is admirably more as compared to the traditional means of buying and selling.

Simplified memberships, productivity tools-
Naturally, it can be assumed that a degree of computer proficiency is necessary to create and manage an account on a good B2B marketplace. Yes of course, but not very much. These B2B marketplaces are designed to be extremely user friendly and conducive to quick and reliable business. Creating an account takes little time, and most portals offer FREE basic memberships. And it is very easy. While this might not be as effective as a premium account, it still is pretty effective. On a B2B marketplace such as, the premium account also fetches a free website, CMS and corporate email IDs.

Personally Affect your Bottomline-
This aspect is one of the aces in the B2B marketplace story. Traditional means of sourcing and selling is very direct- supplier meets buyer, prices are discussed, bargains are made and finally, the deal is completed. On a B2B marketplace however, the first means of scouting out potential trade partners isnt direct. A supplier of wholesale agriculture products can search for buyers offering the highest prices and make an informed selection, likewise a buyer can sift through thousands of agriculture manufacturers to select a supplier who meets the formers requirements in terms of price, quality and quantity. Thus, traders are in better control of their spending and can positively impact their ROI.

Keeping up with the Competition, and Market Trends-
The various players in the agriculture sector are locked in a tight competition- every advantage given, is worth taking. On an agriculture b2b directory, buyers and agriculture supplier can follow the market trends to keep themselves apprised with the latest methods and tools of their trade. These portals also help the agriculture global traders to understand their competition, without seeming too intrusive or resorting to underhand tactics. Besides this, most of your targeted customers and potential business partners are bound to search for you or agriculture products that you deal with, online. Can you afford to let your competition take the spotlight?

In Summation- B2B Marketplaces are wonderful additions to the arsenal of a buyer or supplier of wholesale agriculture products. The level of comfort, quickness and ease of transaction afforded by these portals cannot be matched by the prevalent traditional means of buying and selling. Leverage the best advantage that every agriculture manufacturer or buyer needs- enlist on a B2B marketplace.

How To Allocate Retail Loss Prevention

Profit in any business requires an increase in income and decrease in expenditure. The same theory applies to the retail industry. To make profit in retail requires an in increase sales and reduction in shrinkage. This concept has so far been non-existence in the retail industry where the focus has always only been on increase sales and hoping that the problem of shrinkage will miraculously disappear.
Retail shrinkage occurs as a result of poor or non-existent loss prevention policies and procedures. Therefore, it is imperative that any retail organisation that wishes to remain profitable include loss prevention in its standard operational practices.
Loss prevention is the series of activities that are geared towards the reduction or elimination of all potential loss within an organisation. In the past, loss prevention has been confused with security. While security is a part of loss prevention, security is reactive, basically geared towards identifying shoplifters and employees suspected of stealing, loss prevention is centred around all the activities that are responsible for store loss. It can be known loss such as damages, returns and errors or unknown loss such as shoplifting or employee theft. Preventing shrinkage is simple if we understand the sources of the loss. Last year, UK retail industry spent 771 million on loss prevention, despite this spending, retail shrinkage rose by 5.4%. This has remained the story of loss prevention in the UK for many years. Shrinkage reduced by a few percent one year and increase by several percent the following.
What is the reason for this, the answer lies in the way loss prevention funding is allocated. Even though the levels of funding differ from one organisation to the other, the principle remains the same: spending more for less return on investment (ROI).
The Global Retail Theft Barometer report stated that for the 12-months ending June 2009 crime cost UK retailers 4,063 million. This is broken down as follows:
Customer theft 1,767 million (43.5% of all shrinkage)
Employee theft 1,479 million (36.4% of all shrinkage)
Distribution chain theft 175 million – (4.3% of all shrinkage)
Administrative error – 642 million – (15.8% of all shrinkage)
Total Shrinkage – 4,063 million – (100.0% of all shrinkage)

Total loss prevention spending for the same period was 771 million slightly down from the previous year of 785 million.
Broken down as follows:
Contract Security – 270,621,000.00
In-house Security – 162,681,000.00
Security Equipment – 223,590,000,00
Cash Collection – 61,680,000,00
Other LP Spending – 52,428,000.00
However, in this same period, shrinkage as a percentage of sales rose to 1.37% a rise of 5.4% from 2008 figure of 1.30%.
This brings us to the central thesis of this article: Why is retail loss prevention measure ineffective?
The answer lies in the way funding is allocated. To produce the desired result, retailers first and foremost need to determine the source of loss and allocate funding according to the ratio of loss and the ROI.
The below table outlines this point better, it shows last year retail spending on loss prevention and their return on investment:
Measures: Spending: ROI Achieved:
Trained Employees – 6.8% – 50%
Security Personnel – 56.2% – 2%
Security Equipment – 29% – 45%
Signs & others – 8% – 3%
Customer related theft accounts for only 21% of retail shrinkage the remaining 79% can be broken down into cashier cause 32%, followed by general employee cause 24%, receiving 10% and the remaining 13% is the result of damage and error. But the interesting point that needs to be noted is that even though 79% of retail shrinkage in caused by internal activities, retailers spent more on combating customer related theft than on employee cause.
56.2% of loss prevention resources were on security personnel that produced only 2% ROI, 6.8% was spent on staff training that produced 50% ROI. It is not difficult to see why despite the huge spending on loss prevention, retailers have not been able to affect their shrinkage level. There is a direct correlation between loss prevention spending and the ROI. Until such time that retailers get the balance right, loss prevention spending will continue to produce negative result.

How to make loss prevention effective?
The following are measures when implemented can lead to massive reductions in shrinkage levels and increased profits:
Measure the Scale of the Problem
Analysis daily profit and loss report
Complete top management involvement
Create awareness of the problem
Continuous education and discipline of employees
Inspect What You Expect
Set Measurable Targets
Take Advantage Of Technology
Develop the act of flexibility in approach
Change from present paradigm

Loss prevention is a science and like any science, it requires a systematic approach. Loss prevention personnel cannot approach it with cross fingers praying for the best. Gone are the days when retail crime such as shoplifting was seen as teenage leisure activities, or conducted by drug addicts. Many incidents of shoplifting are now carried out by Organised Retail Theft rings with levels of sophistication never before seen in the retail industry. We as loss prevention experts along with law enforcement agencies have to wake up to this fact and try to build our own capabilities to respond accordingly.
Increase sale does not necessarily mean increase profit the quicker retail executives crabs this concept, the sooner they will be making sustainable profit.

Here Are 3 Conversion Rate Optimization Benefits Your Online Business Cant Ignore

Although conversion rate optimization (CRO) is often confused with SEO (search engine optimization), the two services are quite different. SEO experts drive more traffic to your website in order to generate more sales. CRO experts, on the other hand, boost online sales from existing traffic sources by optimizing key website components, such as:

1. Copywriting on Key Landing and Sales Pages 2. Website Design 3. Layout of UI Features and Special Sales Tools 4. Website Programming 5. Marketing Funnel(s) 6. Shopping Cart/CMS/Core Site Platforms

But I get it: Who cares? After all, what Internet Marketing service out there doesnt promise to boost online sales? The real question is: What kind of return on investment can you expect from conversion rate optimization?

Because at the end of the day and if everyone is being brutally honest: Most Internet Marketing services produce absolutely appalling ROI. You are literally lucky to generate 3 dollars in revenue from every 1 dollar invested in SEO, PPC, or even social media marketing. So by the time you also take overhead, fulfillment costs, and labor into account: Most Internet Marketing services honestly dont move the needle in terms of the ROI they deliver for your online business. Conversion rate optimization, however, is a completely different beast.

Companies like Google, Apple, and even heat mapping sites like Crazy Egg are hiring CRO companies and boosting overall online conversions by up to 150% or more. And sure, those might be exceptional examples and not even close to what an average website owner could expect from hiring CRO experts. But with conversion rate optimization, you dont need to generate massive gains in the overall conversion rate to see a massive ROI or a dramatic boost in online profits. In fact, here are 3 bona-fide benefits of conversion rate optimization that no serious website owner can afford to ignore:

CRO Benefit #1: Permanently Increases Conversion Rate

You know why the ROI is so low for SEO, social media, or even content marketing? Because the minute you stop investing in new content, your traffic levels will quickly drop along with your sales. But one of the biggest conversion rate optimization benefits is the ability to continue driving new sales and increasing ROI for months, in some cases years, after the CRO experts have wrapped up the project. That means even modest gains in overall conversion rate will not only drive increased sales this month, but next month, and the month after that, and so on. By making permanent changes to your copywriting, web design, and other core website components, CRO experts optimize your website to generate more online sales and a growing ROI that far exceeds anything you can expect from traditional Internet Marketing services.

CRO Benefit #2: Increased Online Sales without Increasing Your Marketing Spend

You know the biggest problem with driving another $50,000 in online revenue from SEO, social media, or especially PPC advertising? The answer is the bane of every website owner reading these words because they know its quite simple: Because generating an additional $50k in online revenues might require an investment of $20k or more in PPC, SEO, or social media. And when you include overhead, what, if anything, is left over for all that hard work and investment?

Things To Know Before I Decide To Franchise My Business

Just have a look around the franchise industry and you will be amazed to find that most of the top franchise companies have humble beginnings. Many of the brands that are popular all over the world started as a small family business and through franchising have turned out to be popular. To franchise your business you need to have knowledge about how to franchise in the right manner to ensure success. Thus, if you dream of making your business big and successful, you can consider franchising your business.

There are many business owners who get confused as how to franchise my business. Well, before taking the decision to franchise your business, you need to go through a lot of preparations. It is not just a decision that can be implied within a day. Give some time to research and analyze the market before coming to a conclusion as how to franchise my business. Take help of a franchising consulting firm or some experts to help you make the right decision.

The very first thing that you need to understand is whether your business or company is good enough to undergo such a big a step. You can know if you can franchise your business if it possesses the following qualities:

Business Longevity: Franchise experts say that it is a good idea to franchise your business if it has been in operation for at least three consecutive years and generating profit. Also the size of your business should be good enough to attract other investors. Franchising will be successful only if the company possesses a proven track record of success.

Unique Business Concept: The competition in the franchising industry is quite high, so before deciding on how to franchise, make sure your business concept is unique and easy to duplicate. Organize your business system and concept before thinking of franchising it. Success in franchising industry is very much depended on how well investors are able to replicate your system and concept.

Profitable Business: Your business concept must have the ability to make money. Your business must have a consistent record of financial success so that investors can show their trust in your franchise business. Ultimately, it is the motive of everyone to earn and make money. If your business is profitable, it is just the right time to franchise your business.

Affordable Business Format: Most of the investors look at the initial investment while searching for the right franchise business opportunity. If the initial investment is very high then very limited people will be interested in buying your franchise. Along with cost of the franchise, investors also enquire about the return on investment. If your business format can promise high ROI, many will be interested in your business concept.

Marketability Factor: Before you franchise your business, make sure your business idea is easily marketable. Many companies franchise their business when many investors are asking them to franchise their business. This ensures that the business concept is very unique and that is the reason why potential business partners are ready to invest.

To conclude, if your business has that above mentioned qualities or attributes, you can plan ahead to franchise your business.

is franchising your business worth it

Franchising your business possesses fantastic rewards, from a greater return on investment to risk reducing and holding of capital. But prior to you begin the process of franchising your business, you must 1st ascertain if your concept and operating system is franchisable.
Primary tenants of franchisability include:
Uniqueness. Your business must possess adequate differentiation from other franchises either in terms of products and services, marketing, smaller investment cost, or target market.

Straightforward operations. Your system and business model had better be relatively easy for a new franchisee to learn in a small time frame.
Strength of management. Even the most successful company will waver without a strong management team in position.

Adaptability and requirement. Your concept had better adjust easily to numerous locations and in that respect should be sufficient demand for your products or services.
ROI. A franchised business should bear sufficient profit after paying fees and royalties to earn an adequate return on investment.

Credibility. A franchisor must be credible to prospective franchisees.
If your business passes this litmus test, you will need a franchise plan and a business plan. A franchise plan is not the same as a business plan. Essentially, the franchise plan is a plan for franchising your business, detailing all of the steps you will take, as well as the franchise fee. The business plan outlines your overall business strategy over the next five years.

Next you will need an operations manual and training programs for your franchisees. In order to legally sell franchises, you must draft a franchise agreement and a Franchise Disclosure Document (FDD) and file with the appropriate state and national authorities. A franchise attorney can help you create these documents and meet the legislative requirements.

One of the main reasons franchising is attractive to franchisees is that they are buying the rights to use an established trademark and/or brand name. If you have not already done so, make sure that your intellectual property rights are available and register them.

In order to sell franchises, you will need a marketing plan. Marketing efforts could include a sales campaign, such as direct mail initiatives, franchise sales brochure and collateral, a sales videotape, a Web site with franchising information, paid placement on franchise opportunity Web sites, listing with a franchise brokerage firm, and trade show participation.

As you can tell, having the thought to franchise your business and actually franchising your business are two completely different things, they are worlds apart.
It takes a lot of hard work to get your business franchised. in the long run it is worth it so the hard work put in to make it work would be highly worth it.
There are plenty of websites out their that will help with all aspect of franchising if you needed assistance.

Looking For A Lucrative Franchise Business Opportunity In India

Are you looking to make new venture by investing in a franchise business in India? In such cases, you need to seek the help of a reputed consulting firm which can help you get unmatched value from your franchise business in India. If youre really looking towards opening up a franchise in India, you must need to know this is one of the most widely adopted business options for first time or small entrepreneurs. In this way, you can start from the scratch by buying a franchise of a known brand. This can help you gain significantly in lesser period of time.
The major advantage of taking up a franchise business in India is that it is fully tried and tested model to work upon. Secondly, it gives you the necessary exposure and visibility in the market. The rules of these franchisees are mostly laid out by the franchisor. There are certain factors need to be considered before deciding on a franchise business in India.
Decide the objectives The most important thing you need to do is to determine the primary objective of taking up a franchises in India. What you expect to get in return in terms of return on investment or annual income? If you have plans to start your own business, it is always good to be the owner of a franchisee in India. This mode will definitely help you learn more about modern business environment.
Start it if you have sufficient funds Owning a franchises business in India will cost costly to you. What if you look to get the franchisee of a world-known brand such as McDonalds, PVR, Haldiram, Barista or Subway? Be preparing to bear the cost as the annual franchisee fee itself can run into several hundred thousand rupees.
When it comes to negotiation, the franchisor is likely to sell you some dreams and their ROI estimations will probably focus on initial franchise fee, royalty payments if any and capital expenditure for set up. Always remember that the business is not likely to pay for itself especially in the beginning, so the current requirements will be considerable.
Ensure your worth There are some basics attached to the franchise business. The success of a franchise business in India eventually depends on the skills of your team. Always make a sagacious choice when it comes to choose from a list of franchisors.

Turn a Post-Sale Experience in to New Business!

Well, you invested in the creation of a great product, earmarked a healthy budget for marketing, and made the sale. Now what? In todays economic world it is entirely possible that even a company with moderately high sales revenue may have to consider one or all of the following: shrinking margins, loss of market share, customer attrition, or simple loss of profitability. Certain factors are completely out of the control of most businesses, things like government regulation, supplier price increases, or a drop in discretionary consumer spending. In such a world, it is ever more important to recoup the investment your business makes in acquiring a new customer or client especially if your business is a niche market or involves large, infrequent purchases. But, in all cases, it is a truism that positive word-of-mouth and repeat business are the hallmark of most successful businesses.

Unfortunately, most companies adopt a Field of Dreams philosophy, an “if we build it, they will come” model of customer satisfaction. The it being, of course, a high-quality product or service. No one will argue that quality and value engender referrals and repeat buying, but what happens when youve engaged a fleet of six-sigma gurus, created layers of stringent QA processes, and then a third-party, like a distributor, dealer, or other channel partner drops the ball? Lets face it, mistakes in manufacturing and services occur, businesses experience loss of talent pool, or partner vendors arent as quality oriented as they could be, so, knowing that even an unhappy customer can be saved by a quality follow-up process, what do you do? Even more critical, how do you even uncover if there are problems or obstacles to repeat business or referrals within your sales process?

Many organizations do sales follow-up, like customer satisfaction outreach, which is a laudable endeavor and exactly what this article intends to address. With that in mind, there are some important factors not to ignore when starting down this road. First factor, there are some new wiz-bang ways to reach out to people; email, tweets, and SMS. While these are viable methods, there is a catch with this kind of approach; not all consumers are connected or tech-ready, and you dont just want to hear from a demographic slice of your market you want as varied feedback from as many end users as possible. And, the telephone is still the most pervasive means of communication, because it has a more personal touch and more credibility with a larger segment of people.

The second factor to consider is to not just engage some existing staff members with a little extra bandwidth to make an outbound effort! There are a few serious problems with doing customer satisfaction research in-house. They include competency, bias, credibility, and expense. Believe it or not, making possibly hundreds or thousands of calls, asking the same questions over and over, without sounding like a drone or worse, like an antagonist, is a rare skill. Also, asking questions and recording responses without adding bias or spin can be difficult especially if you are, as you should be, invested in the success of the company or are friends with peers being criticized in the resulting commentary.

But lets say you make the decision to handle the job within the company, and youve gone through an unbiased effort to reach out and capture experience satisfaction, and you uncover that there is a lot of positivity about your product or services that you should share with the world. How credible is it to toot your own horn, and will it be taken seriously if you do? After all, every criminal in prison is innocent, and every manufacturers product is the best on the market just ask them! Additionally, one needs to consider that setting up the infrastructure, sourcing and training agents, capturing the data, and synthesizing and analyzing the results will be a considerable expense; especially if your sales volume is seasonal or you need a scalable solution.

One easy way to overcome these difficulties is to outsource the work. Outsourcing call center work means a company can worry about innovation in its goods and services, instead of call center technology. (Source: Mike Hasler, “3 Signs Its Time to Write That Call Center RFP,” Blue Ocean Contact Centers.) However, during the process of vetting and hiring a big call center company that does outbound calling or other out-reach processes, you find that this kind of outsourcing can also be very expensive, and the vendors agents, particularly non-native language speakers, may not be subject matter experts, have communication gaps, or may have a turn-over rate approaching 300%! So, what is the answer? Times are tough, competition is fierce, customer satisfaction and retention are even more important than ever, but you dont want to possibly damage your customer or client relationship by putting too much distance between you and the end-user communications.

The answer is to enter a partnership with a smaller, more invested contact center that is more concerned with quality than volume and more committed to not only helping you deal with problems, but also helping you promote the good news. In short, you use a small contact center, because the benefits of a smaller, strategic service bureau are agility; a smaller provider has less bureaucracy and responds quicker. Less expense; a smaller firm has less overhead, less corporate governance to satisfy, and will take on smaller, strategic jobs and charge less. Even if a larger bureau is cheaper, there is focus; in order for a large firm to be so cost effective, they will generally pool your calls into a general call queue, or the agents they employ must utilize tens and possibly hundreds of scripts in a given shift, or may even be overseas and use English as a second language.

A smaller contact center group typically has five or less clients, so the agents can focus on your customers and quickly become subject matter experts. They usually also have Agents based in the US who wont be as prone to miscommunication as off-shore workers. A greater command of English and familiarity with American culture means greater satisfaction with customers and fewer complaints than foreign call center workers. (Source: NPR, “Outsourced Call Centers Return Home,” August 25, 2010). Then there is responsiveness; managers of smaller centers generally have a more involved relationship with the entire Agent staff and are more personally involved in your business, meaning critical information flows outward to your consumers faster and more seamlessly.

Finally, and just as important, is motivation; generally speaking, a small vendor that loses an account feels a much deeper impact than a 200-seat house would, and is therefore more motivated to be an engaged partner in your customer retention efforts. A smaller, strategic contact center can be a true partner and can act as an extension of your customer service division or department.

In the end, what will best serve your sales channel is an easy, affordable means for unhappy and happy customers or clients to talk to you, so that the investments your business makes in talent, product quality, advertising, and sales dont just mean the benefit of a single sale you want a process creates repeat business, and even more importantly, referral business.

It is harder to turn a profit today, and you can lower costs until you are cutting into muscle, or you can find ways to increase your ROI by effectively listening to your current customers, generate a positive buzz about your brand, gain customer loyalty, and uncover what works and does work about your product lines as well.

Advantages Of Franchise Businesses In The Philippines

Franchising is a popular trend in the Philippines today, and one of the many reasons as to why it gained a lot of popularity among Filipinos is because of its many opportunities. Here are some of those:

Quick ROI (Return of Investment)
One of the many popular benefits of franchise business Philippines is because of its faster ROI or Return of Investment compared to start-up businesses. Part of the reason why is because franchised businesses have already established a name in the market which makes them reliable in their market, unlike that of starting a business from the ground-up which would take a lot of time and effort.

Successful Business
In addition to its faster ROI, another reason why franchising became popular in the Philippines is because of its successful business model. According to business experts, the main advantage of franchising is that it allows its owners to start up quickly based on an already proven trademark, which is unlike that of starting their own business from scratch.

Lesser Maintenance Efforts
One of the reason why franchise business in the Philippines had gained a lot of popularity in the Philippines is because of its lesser maintenance efforts, particularly for food-cart or food-stall businesses. The reason why is that all of its marketing efforts as well as branding had been arranged by its franchisor. Some franchisors in the Philippines would even offer their services to register their franchisees business and arrange all its legal papers. This makes it easier for Filipinos to start their business quickly.

Another popular reason why franchise businesses had gained a lot of popularity in the country, particularly with food-cart or food-stall businesses in the Philippines. Because of hundreds of franchising companies in the Philippines that offer different brands of franchise businesses, particularly food-cart businesses, Filipinos have the freedom to choose which business suits their passion. Such as if with foods, Filipinos can choose from a wide variety of food-stuffs.

Business Loans
In addition to other benefits, business loans are also the reason why franchise businesses had gained a lot of popularity. A popular example is Ka-Negosyo by BPI.

Ka-Negosyo can offer flexible business loans which offers its clients choices of which plans can accommodate their franchise business Philippines needs, allowing it to cover the franchise cost itself, as well as its overhead expenses, such as its legal papers and registration, rent for its location, as well as its construction (if needed).